For the 10th year in a row, Rolling Stone took over Super Bowl LIV weekend with Rolling Stone Live: Miami presented by Can-Am. As only Rolling Stone can, the event brought together Miami’s hottest in sports, music, and entertainment for an iconic night. The event took place at the SLS in South Beach and Hyde Beach club. The party featured special performances by Grammy-winning singer-songwriters Ciara and DJ Khaled, who brought out surprise guests P. Diddy, French Montana, Yo Gotti, Fat Joe, Noreaga, Fabolous and DaniLeigh, followed by DJ Paris Hilton, and Vice. In-between sets,. guests could enjoy the Vivid Seats Backstage, grab a photo with special edition MCM x Wilson 100 Year Anniversary Footballs, sip on CÎROC VODKA, recharge with coffee and munchkins courtesy of Dunkin’, or get a first look at the special Rolling Stone beer in partnership with Elysian Brewing.
Partner: Can-Am, MCM, Vivid Seats, CÎROC Vodka, Elysian Brewing, Dunkin’, Perry Ellis, SLS South Beach
Objective: Brand Awareness, Sampling, Talent Integrations
Venue: SLS South Beach
Guest Count: 1700+
Performing Talent: DJ Khaled, P. Diddy, French Montana, Ciara, DJ Paris Hilton, Yo Gotti, Noreaga, Fabolous, DaniLeigh, Vice
Coverage from the event was featured in: Rolling Stone, Rolling Stone 2, AdWeek, The Daily Mail, TMZ, E! News, InStyle, Hollywood Life, Us Weekly, Us Weekly 2, People, People 2, Page Six, Page Six 2, USA Today, InTouch, Life & Style, JustJared, Footwear News, Footwear News 2, CBS Miami, Hello! USA, OK! Magazine, Star Magazine, Radar Online, NBC Miami garnering over 500MM impressions
Notable attendees included Lil Jon, Nick Lachey, Tiki Barber, Dr. Oz., Austin Tolliver, Courtney Hanson, Daymond John (Shark Tank), Kevin O’Leary (Shark Tank), Lori Greiner (Shark Tank), Mark Cuban (Shark Tank), Russell Wilson (Seattle Seahawks), Gary Faulkner, Mark Ingram (Baltimore Ravens), Aaron Adeoye (Baltimore Ravens), Ronnie Stanley (Baltimore Ravens), Miles Teller, Nene Leakes, Paloma Ford, Rachel Hilbert, Richard Rawlings, Stephen Dorff, Todd Gurley (LA Rams), Tyson Beckford, Warren Moon, Yes Julz, Youngin Ace, and Za’Darius Smith (Green Bay Packers)
Event collateral designed by Liana Cervantes