Whether it's music’s newest emerging artists, infamous Hollywood moments or breakthrough television premieres, Rolling Stone’s annual Year In Review coverage features anything and everything readers, watchers and listeners need to know as we reflect on 2020 and move into the new year. To celebrate The Year in Music, Rolling Stone hosted a special livestream event. Esteemed Rolling Stone music editor Simon Vozick-Levinson spoke with Waxahatchee's Katie Crutchfield about the making of her album, what she envisions for her career going forward, and how she leaned on her music to get through this unprecedented year.
Event Website: https://rsyearinmusic.com/
Partner: Yappa
Objective: Brand Awareness; Product Integration
Guest Count: Virtual Audience
Speaking Talent: Katie Crutchfield (Waxahatchee), Simon Vozick-Levinson
Coverage from the event was announced on Rolling Stone and the full interview was featured HERE.
To help our listeners join in on the conversation and share their own voice, Rolling Stone — in partnership with Yappa — took our weekly Useful Idiots platform and transformed the podcast into a live virtual event series. “Useful Idiots” is hosted by contributing veteran editor, Matt Taibbi and renowned comedian Katie Halper whose conversations center around the upcoming elections and its various political extensions, at the same time challenging political attitude and discussing all happenings along the way leading into Election Day 2020. For the first time, Rolling Stone and Yappa supercharged the Useful Idiots conversation by bringing the podcast to life within a live, virtual event series featuring special guests Tinashe.
Partner: Yappa
Objective: Brand Awareness; Product Integration
Guest Count: Virtual Audience
Speaking Talent: Tinashe, Matt Taibbi, Katie Halper
Coverage from the event was announced on Rolling Stone and the full interview was featured HERE.
Rolling Stone’s first annual Salute to Service series was originally scheduled to be an in-person event in the spring of 2020. Following a tumultuous year due to Covid, our teams worked together to shift the event to a three-part virtual series bringing together top editors, actors, musicians and experts across the veteran advocacy field. Rolling Stone’s Salute to Service, presented by PMI was a three part panel and performance series built to support our veterans. Kicking off on Veterans day, the discussions centered around celebrating the Veteran community as well as the progress that has been made across different sectors to more inclusively support them.
Event Website: https://rollingstonesalutetoservice.com/
Partner: Philip Morris International
Objective: Brand Awareness
Guest Count: Virtual Audience
Performing Talent: Trace Adkins, Justin Moore, S.G. Goodman, Michael Ray
Speaking Talent: Trace Adkins, Lea DeLaria, Jamil Smith, Joseph Hudak, Jerry Portwood, Justin Moore
Coverage from the event was featured in: Rolling Stone and profiled as follows: Episode 1, Episode 2, and Episode 3
Event collateral designed by Liana Cervantes