On March 4th, Rolling Stone hosted its annual Women Shaping the Future event to launch the second annual editorial magazine issue of the same name. The franchise is centered around celebrating, raising up, and honoring influential voices of women in popular culture. The event was the first to take place at the new Edge venue in Hudson Yards, which overlooks New York City as the highest outdoor skydeck in the Western Hemisphere, offering guests one-of-a-kind, breathtaking views before opening to the public. Grammy-winning artist Jennifer Nettles, singer-songwriter Lauren Jauregui, Emmy-winning actress Uzo Aduba, Retta, and Olivier Award-winning playwright Katori Hall, all spoke during the event about their distinct experiences as women breaking barriers in their respective industries. Grace Potter, Diana Gordon, SG Goodman, and Overcoats performed their most powerful tracks to finish off the affair.
Partner: Can-Am, Prospero Tequila, Splat Hair Dye
Objective: Brand Awareness, Sampling
Venue: Edge, Hudson Yards
Guest Count: 200+
Performing Talent: Grace Potter, Diana Gordon, SG Goodman, and Overcoats
Speaking Talent: Grace Potter, Jennifer Nettles, Uzo Aduba, Retta, and Lauren Jauregui
Coverage from the event was featured in: Rolling Stone, Rolling Stone 2, Stylecaster, Yahoo Finance, 6sqft, FootwearNews, and other garnering over 229 million impressions.
Notable attendees included Grace Potter, Jennifer Nettles, Uzo Aduba, Retta, Lauren Jauregui, Overcoats, Melia Kreiling, Amanda Brugel, Annie Hägg, Garrett Swann, Sophia Anne Caruso, Ubah Hassan
Event collateral designed by Liana Cervantes